If you thought the pillow menu at a luxury hotel offered plenty of choice, wait until you explore the range at Sleep Gallery.

Different shapes, profiles and materials are designed to suit individual sleeping preferences. So how do you know which pillow to plump for?

At Sleep Gallery, our team can help you find a pillow that suits your sleeping position, mattress and preferred feel. Whether you love a soft pillow to cuddle or something firmer and more supportive, trying a few options in-store is the best place to start.

A pillow is as personal as a mattress. What feels comfortable for one person may be quite different for another, which is why choosing your own is usually better than leaving someone else to guess.

When do you need a new pillow?

When you buy a new mattress

A change in mattress comfort can affect the pillow height you need. If you sink more deeply into a softer mattress, for example, a lower-profile pillow may feel more comfortable. Try your pillow on a mattress similar to the one you sleep on at home.

When your current pillow loses its shape

Over time, everyday use, moisture and oils from your skin and hair can affect your pillow. A pillow protector helps keep it clean, but even a well-cared-for pillow will eventually need replacing. Its lifespan will depend on the material, care and frequency of use.

When it no longer feels comfortable

Flattening, uneven filling or a loss of support can all signal that it’s time for a change. If you’re repeatedly adjusting your pillow or waking with neck discomfort, reassess whether its height and feel still suit you.

Discover the Dreamwool pillow range

Dreamwool offers three distinct pillow options, each with a different balance of softness, breathability and support.

100% Merino wool pillow

Luxurious and breathable, the Dreamwool 100% Merino wool pillow is especially beneficial for hot sleepers and people who like to hug their pillow.

The soft Merino wool adjusts and moulds to the shape of your body, creating a comfortable, personalised feel. It’s also easy to revitalise with a quick fluff-up, helping restore its loft.

Fusion Merino and latex pillow

The Dreamwool Fusion pillow combines natural latex infused with activated charcoal with a layer of soft Merino wool.

The latex provides a supportive foundation, while the Merino wool adds softness to maximise comfort and help regulate temperature. It’s a lovely option for those who enjoy the cushioning feel of wool with the resilience of latex.

Natural latex pillow

The Dreamwool latex pillow features breathable natural latex infused with activated charcoal for a cooler, fresher sleep.

Its resilient feel suits those who prefer a pillow that holds its shape and offers consistent support throughout the night.

What should you consider when choosing a pillow?

Your sleeping position: Side sleepers often need a higher profile to fill the space between their head and mattress, while back and front sleepers generally prefer something lower. Your mattress and body shape also influence the right fit.

Your preferred feel: Do you like a soft, mouldable pillow to hug, or a more resilient pillow that keeps its shape? Comparing wool, latex and memory foam can help you discover what feels best.

Your sleeping temperature: If you tend to feel warm at night, consider breathable materials such as Merino wool and latex.

Allergies and sensitivities: Let our team know about any material sensitivities so we can help you compare suitable options and check product information.

Your budget: We can help you explore choices that suit both your comfort preferences and your budget.